New York Magazine

Branching Out
Brand-spanking new from the folks who brought you Metronome, BRANCH offers 5,000 square feet of sleek modern space.

The high-tech multimedia space includes two plasma screen TVs (great for video montages), handcrafted furnishings in warm earth tones for making the place cozy enough and a sunken dance floor, framed by a series of bars (one is a 40-foot oval).

Sit-down celebrations for 75 to 200 work perfectly here— and the customized menus (even kosher) do, too.

IN New York

Club Au Natural
You'll want to wear your dancing shoes (no sneakers allowed) to Branch, a hot new Midtown club where two branches illuminated from underneath and an Italian stone floor give a warm, eco-friendly welcome.

Drop by the 40-foot long oval bar for a drink or head over to one of the plush banquettes lining an always-packed sunken dance floor made of Brazilian cherry.

Thursday-Saturday DJs play a mix of 80s, house, disco, R&B and hip hop. Meanwhile, the kitchen turns out a delicious tapas menu with such specialties as grilled prawns, crab cakes, and a Charcuterie plate. While drinking, dancing, and dining, don't forget to gaze at two 42-inch flat-screen TVs mounted on the wall.

—Nina Myers, IN New York's associate editor, lives and parties in New York City.